Clay

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Updated On May 14, 2025

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Overview

Category: Sales Intelligence

Pricing Model: Subscription

Clay is an AI-powered platform designed to streamline the process of prospecting and sales outreach. It allows sales and marketing teams to find potential leads based on specific criteria, enrich existing customer data with detailed information from various sources, and automate personalized outreach campaigns.

The platform leverages a large database of company and contact information and integrates with numerous third-party data providers and tools, enabling users to build complex "waterfall" workflows that sequentially attempt to enrich data points. This automation and data-centric approach aims to improve lead quality, increase outreach effectiveness, and save significant time typically spent on manual research and data entry. Clay positions itself as a powerful tool for B2B sales and marketing teams looking to scale their prospecting efforts with high-quality, verified data.

Key Features

Extensive Data Enrichment: Access data from over 200+ data providers for comprehensive contact and company information.
Waterfall Enrichment: Create workflows that sequentially attempt to find data using multiple sources until successful.
Database Search: Find leads based on specific criteria across millions of companies and contacts.
AI-Powered Capabilities: Utilize AI for tasks like writing personalized outreach messages or analyzing websites.
Automation: Build automated sequences for prospecting, enrichment, and outreach.
Integration Hub: Connect with popular CRMs (Salesforce, HubSpot), outreach tools (Apollo, Salesloft), and other platforms.
Team Collaboration: Share data and workflows across your sales team.
Customizable Workflows: Design unique data enrichment and prospecting flows tailored to specific needs.

Supported Platforms

Web Browser

Integrations

HubSpot
Salesforce
Apollo.io
Salesloft
Outreach
Gmail
Google Sheets
Slack
Zapier
Make (formerly Integromat)
Various Data Providers (Hunter, Lusha, Clearbit, Apollo, etc.)

Pricing Tiers

Starter

$149/month (Billed Annually)

15,000 Credits/Month
1 Seat
Basic Integrations
Community Support

Explorer

$349/month (Billed Annually)

50,000 Credits/Month
2 Seats
Advanced Integrations
Chat & Email Support
Unlimited Tables

Pro

$800/month (Billed Annually)

150,000 Credits/Month
3 Seats
Includes Explorer features
Dedicated Account Manager
Priority Support

Enterprise

Contact for Pricing

Custom Credits/Month
Custom Seats
Dedicated Support
SLA
SOC 2 Compliance
Custom Integrations

User Reviews

Clay is an essential tool for our lead generation process. The ability to combine multiple data sources in a single workflow and automate data enrichment saves us countless hours.

Pros

Powerful data enrichment capabilities, large number of integrations, flexible workflow builder, ability to find niche data.

Cons

Can be complex to set up initially, credit system can be confusing, UI has a learning curve for new users.

Capterra

The waterfall enrichment is a game-changer. Instead of paying for data from one source and hoping it's accurate, Clay tries multiple sources until it finds the info.