Overview

Synthesia is a leading AI video creation platform designed to empower users to produce studio-quality videos without cameras, microphones, or actors. Users can simply type text, choose an AI avatar (stock or custom), select a language and voice, and the platform generates a video featuring the avatar speaking the script.

It offers a wide range of pre-designed templates, stock assets, and customization options, enabling the creation of diverse video content, including training materials, marketing videos, internal communications, and product demos. Synthesia significantly reduces the time and cost associated with traditional video production, making scalable video creation accessible to businesses and individuals.

Its focus is on ease of use, speed, and localization capabilities, allowing content generation in over 130 languages. The platform continuously updates its features, adding more expressive voices and diverse avatars to enhance realism and user options.

Key Features

  • Text-to-video generation with AI avatars
  • 180+ diverse stock AI avatars (Enterprise), 90+ (Personal)
  • 130+ languages and accents for AI voices
  • Custom AI avatar creation (Enterprise add-on)
  • Voice Cloning (Enterprise add-on)
  • Built-in screen recorder
  • Wide range of video templates and design elements
  • Integration with stock media libraries (Shutterstock)
  • Intuitive scene-based video editor
  • Collaboration features (comments, workflows - Enterprise)
  • API access for automation (Enterprise)
  • Background customization (upload image/video, remove background)
  • Closed captions generation (.SRT)

Supported Platforms

  • Web Browser
  • API Access

Integrations

  • API (for custom integrations)
  • PowerPoint (import)
  • Shutterstock (stock media)
  • LMS platforms (via video embeds/downloads)
  • Zapier (via API)
  • Articulate 360
  • Microsoft Teams

Use Cases

  • Creating scalable corporate training and L&D videos
  • Generating personalized sales outreach videos
  • Producing marketing explainer videos and product demos quickly
  • Distributing internal communications and company updates
  • Localizing video content for global audiences efficiently

Target Audience

  • Learning & Development Professionals
  • Marketing Teams
  • Sales Teams
  • Internal Communications Specialists
  • Small to Large Enterprises
  • Content Creators needing scalable video production

How Synthesia Compares to Other AI Tools

HeyGen
Feature Comparison: Both offer robust AI avatar video generation. HeyGen is noted for diverse avatar styles (including instant avatars from photos) and templates. Synthesia often leads in voice quality, number of languages, and strong enterprise/security features.
Pricing Comparison: Both use subscription models. HeyGen offers more tiered plans, potentially starting cheaper for very low usage. Synthesia''s Personal plan has fixed credits; both have custom Enterprise pricing.
Colossyan
Feature Comparison: Similar core features. Colossyan promotes AI script assistance and specific integrations like Articulate 360. Synthesia typically offers more stock avatars and languages, and voice cloning is a key differentiator.
Pricing Comparison: Subscription-based pricing, generally comparable to Synthesia. Both heavily rely on custom Enterprise quotes for advanced features and scale.

Notes: Comparison based on publicly available information as of November 2024. Feature sets and pricing evolve rapidly in the AI video generation market.

Pricing Tiers

Personal
$22/month (billed annually) or $29/month (billed monthly)
  • 1 user
  • 10 video credits per month
  • 90+ AI Avatars
  • 130+ Languages & Voices
  • Text to video
  • AI script assistant
  • Built-in screen recorder
  • Templates
Enterprise
Contact for Pricing
  • Custom number of users
  • Custom video credits per month
  • 180+ Stock AI Avatars
  • Custom AI Avatars (add-on)
  • Voice Cloning (add-on)
  • Premium stock assets
  • Custom templates
  • Collaboration features
  • API Access
  • SSO (SAML)
  • Security & compliance features
  • Dedicated Account Manager
Free AI Video Generator
Free
  • Generate a short demo video
  • Uses preset templates and avatars
  • Limited functionality for trial purposes

Awards & Recognition

  • TIME100 Most Influential Companies 2023
  • Forbes AI 50 2023
  • G2 Leader in AI Video Generation (multiple quarters, including Fall 2024)
  • Fast Company Most Innovative Companies

Popularity Rank

Frequently ranked as a Leader or High Performer in the AI Video Generation category on G2 and Capterra.

Roadmap & Upcoming Features

Founded 2017, platform publicly available ~2019

Continuous updates; new features, avatars (e.g. ''Expressive Avatars''), and voice improvements added regularly (Q3/Q4 2024).

User Reviews

G2
It''s incredibly easy to use and allows us to create training videos in multiple languages which previously would have cost a fortune.

Pros

Ease of use, speed of creation, wide language support, quality avatars, cost savings.

Cons

Avatar realism can still improve, limited control over voice tone nuances, custom avatar cost.

Capterra
Synthesia has transformed our internal communication. Quick updates and guides are now possible without complex video shoots.

Pros

Intuitive interface, saves significant time and resources, good selection of templates.

Cons

Can feel less personal than real presenters, rendering times can vary, monthly credit limits on lower plans.

 
 

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