Brandwatch

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Updated On May 25, 2025

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Overview

Category: Social Listening

Pricing Model: Contact for Pricing

Brandwatch is a comprehensive AI-powered consumer intelligence platform designed to help businesses collect, analyze, and act on data from online conversations. It enables users to monitor mentions of their brand, competitors, and industry topics across social media, news sites, forums, blogs, and other public web sources.

The platform utilizes advanced AI, including natural language processing (NLP) and machine learning, to provide deep insights into consumer sentiment, trends, demographics, and behaviors. Key functionalities include social listening, audience analysis, influencer identification, trend forecasting, and crisis management. By transforming vast amounts of unstructured data into actionable intelligence, Brandwatch empowers marketing, PR, product, and research teams to make data-driven decisions, understand market shifts, identify opportunities, measure campaign performance, and manage brand reputation effectively.

Key Features

Comprehensive Data Coverage: Access to billions of online conversations from social media, news, forums, blogs, and more.
AI-Powered Analytics: Advanced NLP and machine learning for sentiment analysis, topic identification, and trend analysis.
Audience Analysis: Deep insights into audience demographics, interests, and online behaviors.
Trend Identification & Forecasting: Spot emerging trends and predict future shifts in consumer behavior and market dynamics.
Influencer Marketing: Discover and vet relevant influencers for campaigns.
Crisis Management: Real-time alerts and dashboards to monitor potential PR crises.
Customizable Dashboards & Reporting: Build tailored reports and visualizations to track relevant metrics.
Image and Logo Detection: Identify visual mentions of brands and products in online content.
API Access: programmatic access to Brandwatch data and features for custom applications.