Brand24

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Updated On May 25, 2025

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Overview

Category: Social Listening

Pricing Model: Subscription

Brand24 is an award-winning social listening and media monitoring platform that helps businesses track and analyze online conversations about their brand, products, competitors, and relevant topics. It aggregates mentions from various sources, including social media platforms (Facebook, Twitter, Instagram, TikTok, etc.), news sites, blogs, forums, podcasts, and other publicly available online sources.

The tool offers features like sentiment analysis to understand the tone of mentions, influence scoring to identify key opinion leaders, and automated reporting for easy analysis. Brand24 is used by companies of all sizes for online reputation management, competitor analysis, lead generation, content marketing, and tracking the results of marketing campaigns. By providing real-time data and actionable insights, Brand24 empowers users to stay informed about their online presence and engage effectively with their audience.

Key Features

Mentions Tracking (Social Media, News, Blogs, Forums, Podcasts, etc.)
Sentiment Analysis
Influence Score
Discussion Volume Chart
Mentions Analytics
Reporting & Infographics
Automated Alerts (Email, Slack)
Hashtag Tracking
Competitor Monitoring
Online Reputation Management

Supported Platforms

Web Browser
iOS App
Android App
API Access

Integrations

Slack
Zapier
Marketing Automation Platforms (via Zapier)

Pricing Tiers

Individual

$59/month (billed annually) or $79/month (billed monthly)

3 Keywords
2k Mentions/month
Basic reporting
Unlimited users
Data updates every 12h

Team

$109/month (billed annually) or $149/month (billed monthly)

7 Keywords
5k Mentions/month
Premium reporting
Unlimited users
Data updates every 6h
Analysis & reporting features
Infographics

Business

$159/month (billed annually) or $199/month (billed monthly)

12 Keywords
12k Mentions/month
Custom reporting
Unlimited users
Real-time data updates
Insightful analysis
Email and Slack alerts
Influence Score

Max

$249/month (billed annually) or $299/month (billed monthly)

25 Keywords
25k Mentions/month
All Business features
Consulting
API Access (Limited)

User Reviews

Brand24 is a robust, reliable monitoring system that helps us track our brand across the internet. The interface is intuitive and easy to use, and the data collected is comprehensive.

Pros

Comprehensive monitoring across various sources, intuitive interface, good reporting features, effective alerts.

Cons

Sometimes picks up irrelevant mentions, pricing can be high for small businesses, mobile app features could be improved.

Capterra

It's a solid tool for social listening and reputation management. The sentiment analysis is quite accurate, and I love being able to see the influence score of people mentioning our brand.