Sprout Social

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Updated On June 12, 2025

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Overview

Category: Social Media Management

Pricing Model: Subscription

Sprout Social is a comprehensive platform designed to help organizations of all sizes manage and grow their social media presence. It provides a unified suite of tools for social listening, publishing, engagement, analytics, and employee advocacy across major social networks like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube. The platform streamlines workflows, enables effective team collaboration, and offers deep insights into social performance and audience behavior.

Key strengths of Sprout Social include its robust analytics and reporting capabilities, a unified Smart Inbox for managing conversations across channels, a flexible publishing calendar, and integrated social listening features. More recently, Sprout Social has integrated advanced AI capabilities across its platform, offering features like AI-assisted content creation, trend identification, suggested replies, and enhanced analytical insights, helping users optimize their social strategy, improve efficiency, and demonstrate ROI.

Key Features

Unified Smart Inbox for all social messages
Robust publishing and scheduling calendar
Comprehensive social media analytics and reporting
Integrated social listening and sentiment analysis
Competitor analysis tools
Social CRM for managing customer relationships
Team collaboration and workflow management
Employee advocacy platform
AI-powered content creation assistance
AI-driven trend analysis and insights

Supported Platforms

Web Browser
iOS App
Android App

Integrations

Facebook
Instagram
Twitter (X)
LinkedIn
Pinterest
TikTok
Google Business Profile
YouTube
Zendesk
Salesforce
HubSpot
Canva
Google Analytics
Many others via integrations directory

Pricing Tiers

Standard

$249/month (billed annually) or $299/month (billed monthly)

All-in-one social inbox
Post scheduling and publishing tools
Basic social reporting for all profiles
Profile-level engagement reporting
Group, profile and post tagging
Mobile app access

Professional

$399/month (billed annually) or $499/month (billed monthly)

Includes Standard features plus:
Advanced reporting (trend analysis, competitor reports, paid post performance)
Customizable reports
Optimal send times
Social CRM tools
Workflow tools (tasking, approval)
Employee advocacy features

Advanced

$499/month (billed annually) or $599/month (billed monthly)

Includes Professional features plus:
Automation tools (Sprout Bot, automated rules)
Advanced social listening
Incoming message sentiment analysis
Message spike alerts
Chatbots and automation
AI-powered social analytics

Enterprise

Contact for Pricing

Includes Advanced features plus:
Custom solutions tailored to specific needs
Dedicated support
Custom reporting and analytics
Advanced security options
Tailored onboarding and training

User Reviews

Sprout Social is an all-in-one tool that helps me manage social media campaigns efficiently. The reporting features are particularly useful.

Pros

Comprehensive feature set covering publishing, engagement, and analytics. Strong reporting capabilities. Intuitive interface and ease of use. Excellent customer support.

Cons

Can be expensive, especially for small businesses or individuals. Some users find the social listening feature could be more advanced or granular for specific needs.

Capterra

We switched to Sprout and immediately saw an improvement in our workflow. The Smart Inbox is a game-changer.

Pros

Smart Inbox centralizes all messages. Robust analytics prove ROI. Reliable scheduling and publishing across multiple platforms. Good for team collaboration.