InVideo AI

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Updated On June 7, 2025
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Overview

InVideo AI is a generative AI tool designed to automate and simplify video creation. Users input a detailed text prompt describing the desired video (topic, duration, style, target platform, etc.), and the AI generates a complete video including a script, selects relevant stock footage and images from a large library, adds voiceover (using AI voices or cloned voices), background music, and text overlays.

The tool aims to eliminate the complexity and time traditionally associated with video production. Its unique value proposition lies in generating a ''first cut'' video in minutes, which users can then easily edit using a built-in editor to refine scenes, change media, modify text, or adjust the voiceover. InVideo AI enhances productivity significantly for creators needing to produce video content at scale, especially for social media, marketing, or informational purposes, without requiring prior video editing skills.

Key Features

  • Text-to-Video Generation: Creates videos from detailed text prompts.
  • AI Script Generation: Automatically writes video scripts based on the prompt.
  • Vast Stock Media Library: Access to millions of royalty-free images and video clips (premium library in paid plans).
  • AI Voiceover: Generates human-like voiceovers in multiple languages and accents.
  • Voice Cloning: Option to clone your own voice for personalized narration (paid plans).
  • Automated Scene Selection: AI intelligently chooses visuals relevant to the script.
  • Intuitive Editor: Allows easy modification of AI-generated videos (change media, edit script, trim scenes).
  • Multiple Platform Support: Prompts can specify target platforms like YouTube, Instagram Reels, TikTok.
  • Brand Customization: Options to add logos and brand colors.
  • Collaboration Features: Team access available on paid plans.

Supported Platforms

  • Web Browser

Integrations

  • Internally integrates with large stock media libraries (like Storyblocks, Shutterstock based on older InVideo info, specific AI partnerships not detailed).

Use Cases

  • Creating marketing and promotional videos quickly.
  • Generating social media content (Reels, Shorts, TikToks).
  • Producing YouTube explainer videos or listicles.
  • Making informational or educational video content.
  • Repurposing blog posts or articles into videos.

Target Audience

  • Marketers
  • Content Creators
  • Social Media Managers
  • Small Business Owners
  • YouTubers
  • Educators
  • Agencies

How InVideo AI Compares to Other AI Tools

Pictory AI
Feature Comparison: Both offer text-to-video. Pictory is also strong in article-to-video and editing existing video using text. InVideo AI focuses heavily on generating the entire video (script, voice, media) from a single prompt.
Pricing Comparison: Both offer Freemium/Trial and tiered subscription models. Pricing tiers and features/limits vary, requiring direct comparison for specific needs.
Runway Gen-2
Feature Comparison: Runway offers broader AI media generation tools, including text-to-video, video-to-video, image generation, etc. It may offer more creative control but potentially has a steeper learning curve. InVideo AI is more focused on structured video creation like marketing/social content.
Pricing Comparison: Runway uses a credit-based system within subscription tiers. InVideo AI uses time-based limits (AI generation minutes) within subscription tiers. Cost comparison depends heavily on usage patterns.

Notes: Comparison based on publicly available information as of November 2024. Feature sets and pricing evolve rapidly.

Pricing Tiers

Free
$0/month
  • 10 mins AI generation per week
  • 4 exports per month with InVideo AI watermark
  • 10GB storage
  • Limited stock media access (1M+)
  • Access to AI Script Writer
Plus
$25/month (billed monthly) or $20/month (billed annually)
  • 50 mins AI generation per month
  • Unlimited exports (no watermark)
  • 100GB storage
  • Access to premium stock media (16M+)
  • 1 AI voice clone
  • Up to 4 users
Max
$60/month (billed monthly) or $48/month (billed annually)
  • 200 mins AI generation per month
  • Unlimited exports (no watermark)
  • 400GB storage
  • Access to premium stock media (16M+)
  • 3 AI voice clones
  • Up to 6 users

Awards & Recognition

  • InVideo (the parent platform) has received recognition on platforms like G2 and Capterra over the years. Specific awards for ''InVideo AI'' as a distinct product are less commonly cited yet.

Popularity Rank

Frequently mentioned in ''Best AI Video Generators'' lists and reviews. Holds strong user ratings on G2 and Capterra (for the overall InVideo platform).

Roadmap & Upcoming Features

The dedicated ''InVideo AI'' feature/product was heavily promoted starting around late 2023 / early 2024, evolving from InVideo''s earlier text-to-video capabilities.

InVideo platform updates frequently. Specific ''InVideo AI'' feature updates occur regularly (e.g., voice improvements, model updates - check their blog/changelog for specifics). No single ''last update'' date is easily pinpointed without continuous tracking.

Upcoming Features:

  • Information not publicly available. Companies like InVideo typically iterate based on user feedback and internal R&D.

User Reviews

G2
"The ability to generate a script, find relevant footage, add voiceover, and sync it all together within minutes is a game-changer for content creation."

Pros

Ease of use, speed of generation, large stock library, helpful for non-editors.

Cons

AI sometimes picks irrelevant footage, voiceovers can lack emotion, occasional bugs.

Capterra
"InVideo AI makes creating short promotional videos incredibly fast. The prompt system works well for getting a solid first draft."

Pros

Saves significant time, intuitive interface, good for social media content.

Cons

Limited customization compared to traditional editors, free plan is very restrictive.

TechRadar Review
"A powerful tool for automating video creation, especially for marketing purposes, though final output often needs manual refinement."

Pros

Excellent text-to-video workflow, voice cloning option.

Cons

Quality of AI output can be variable, relies heavily on stock assets.

Official Video

Vault Insights

Strengths: Extremely easy to use, rapidly generates complete video drafts (script, voice, visuals) from text prompts, good for non-editors needing quick video content.

Weaknesses: Output often requires significant manual editing/refinement, AI media selection can be inconsistent, limited deep customization options, AI voices can lack naturalness.

Recommendations: Highly recommended for marketers, social media managers, and content creators needing to quickly generate initial video drafts for social media or marketing, especially if they lack traditional editing skills. Evaluate the free tier first.

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