Smart Targeting

Overview

Smart Targeting is an artificial intelligence feature integrated into the Topproducer CRM platform, designed specifically for real estate professionals. Its core function is to analyze an agent's existing contact database to identify individuals exhibiting behavioral patterns or demographic indicators that suggest they are likely candidates to move within the next 6-12 months.

By leveraging AI and machine learning algorithms, Smart Targeting provides agents with insights into which contacts are high-potential prospects for upcoming transactions. This enables agents to prioritize their follow-up, marketing, and communication efforts more effectively, focusing on leads with a higher predicted likelihood of conversion. The goal is to save agents time, reduce wasted marketing spend on unlikely prospects, and ultimately increase their transaction volume by focusing on the 'hottest' leads within their own database.

Key Features

• AI-powered contact analysis
• Predictive modeling for future movers (6-12 month window)
• Identification of high-potential contacts within existing database
• Prioritization of lead follow-up and marketing efforts
• Integration directly within the Topproducer CRM platform

Supported Platforms

• Web Browser

Integrations

• MLS (Multiple Listing Service)
• Zillow
• Trulia
• Social Media platforms (e.g., Facebook)
• Various real estate industry tools (specific integrations may vary)