Shopify

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Updated On June 9, 2025

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Overview

Category: E-commerce

Pricing Model: Subscription

Shopify is a leading e-commerce platform that provides businesses with the tools to build, operate, and grow their online stores. It offers a comprehensive suite of services including website hosting, online store design, payment processing, inventory management, shipping tools, and marketing capabilities.

Increasingly, Shopify integrates artificial intelligence into its platform to enhance merchant productivity and store performance. Key AI features include Sidekick, an AI-powered assistant that helps merchants manage tasks, generate ideas, answer questions, and automate workflows using conversational prompts. AI tools are also embedded within various parts of the platform to assist with writing product descriptions, generating blog post ideas, crafting marketing emails, and potentially aiding in image generation or editing. These AI capabilities aim to streamline operations, reduce the burden of content creation, and provide actionable insights, allowing merchants to focus more on strategic growth and customer engagement.

Key Features

AI-powered assistant (Shopify Sidekick) for store management, tasks, and insights
AI content generation for product descriptions, blog posts, and marketing emails
Intuitive online store builder with customizable themes
Integrated payment processing (Shopify Payments)
Inventory management and order fulfillment tools
Marketing and SEO tools
Shipping and tax automation
Access to a vast app store for extensions and integrations
Mobile apps for store management on the go

Supported Platforms

Web Browser
Android App
iOS App
API Access

Integrations

Shopify App Store (thousands of apps for various functions)
Shopify Payments (built-in)
Major shipping carriers (USPS, FedEx, UPS, DHL, etc.)
Marketing platforms (Meta, Google, TikTok, etc.)
Email marketing services (Klaviyo, Mailchimp, etc.)
Social media platforms
Accounting software (QuickBooks, Xero, etc.)
ERP and CRM systems

Pricing Tiers

Basic

$39/month (or $29/month billed annually)

Basic reports
2 staff accounts
Up to 1,000 inventory locations
Includes core Shopify AI features like Sidekick (features may vary by plan)

Shopify

$105/month (or $79/month billed annually)

Professional reports
5 staff accounts
Up to 1,000 inventory locations
Includes core Shopify AI features like Sidekick (features may vary by plan)

Advanced

$399/month (or $299/month billed annually)

Custom reports
15 staff accounts
Up to 1,000 inventory locations
Advanced features including report builder
Includes core Shopify AI features like Sidekick (features may vary by plan)

Shopify Plus

Contact for Pricing

Enterprise-grade features for high-volume merchants
Scalable infrastructure
Dedicated support
Includes full suite of Shopify AI features

User Reviews

Shopify is incredibly user-friendly and has everything you need to start and grow an online business. The app store makes customization easy, and recent AI additions seem promising for efficiency.

Pros

Ease of use, comprehensive feature set, large app ecosystem, robust payment processing, good templates.

Cons

Transaction fees if not using Shopify Payments, cost can increase with apps, customization limitations for complex needs.

Capterra

The platform's simplicity allowed me to launch my store quickly. While I'm just starting to explore the AI features like Sidekick, the basic content generation tools for products have already saved me a lot of time.