Frase

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Updated On June 9, 2025

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Overview

Category: SEO

Pricing Model: Subscription

Frase is an AI platform designed to help content teams create, optimize, and research high-quality content that ranks well in search engines. It analyzes the top-ranking pages for a target keyword and uses AI to generate detailed content briefs, outline structures, and identify key topics to cover. Frase also includes an AI writer to assist in drafting content and an optimization tool that scores your content against competitor averages, suggesting improvements.

The tool streamlines the entire content workflow from research to writing and optimization. Its key strength lies in providing data-driven insights based on SERP analysis, allowing users to create comprehensive and authoritative content. Frase aims to increase organic traffic and improve search engine rankings by ensuring content meets user intent and covers relevant topics comprehensively, saving significant time compared to manual research and outlining.

Key Features

SERP Analysis & Content Brief Generation
AI Writer for Drafting Content
Content Optimization & Scoring
Topic Cluster Identification
Outline Builder
Answer Engine for Website Q&A (Add-on)
Google Search Console Integration
Keyword Research Tools
Plagiarism Checker

Supported Platforms

Web Browser
Google Docs Integration (Team Plan+)
API Access

Integrations

Google Search Console
WordPress
Google Docs (Team Plan+)
HubSpot
Shopify
Zapier (via API)

Pricing Tiers

Solo

$14.99/month

1 User Seat
4 Articles/Month
Outline Builder
AI Writer
Content Scoring
SERP Data
Topic Clusters

Basic

$44.99/month

1 User Seat
30 Articles/Month
All Solo Features
Unlimited Document Sharing
API Access

Team

$114.99/month

3 User Seats
Unlimited Articles/Month
All Basic Features
Google Docs Integration
Additional seats $25/month each

Enterprise

Contact for Pricing

Custom User Seats
Unlimited Articles/Month
All Team Features
Managed Onboarding
Dedicated Account Manager
SOC 2 Compliance

AI Writer Add-On

$35/month

Unlimited AI Writing volume across all plans

User Reviews

Frase saves me a lot of time by helping me create content briefs quickly and effectively. The AI writer is a bonus, but the SERP analysis and optimization features are where it really shines.

Pros

Excellent SERP analysis, detailed content briefs, easy to use interface, helps structure content for SEO.

Cons

AI writing can sometimes be generic or repetitive, pricing can add up for multiple users or high volume, some features require add-ons.

Capterra

I use Frase primarily for optimizing existing content. It quickly shows me what topics I missed and how to improve my content score against competitors.