BrandScript Generator

Overview

The BrandScript Generator is a free online tool provided by the StoryBrand team. It guides users step-by-step through the seven key elements of the StoryBrand Framework, developed by Donald Miller. This framework helps businesses clarify their message by positioning the customer as the hero and the business as the guide.

The tool provides an interactive interface where users can input information about their customer (the hero), their problem, the business's role (the guide), the plan offered, the call to action, and the potential success or failure outcomes. By following the prompts and structure, users can build a comprehensive BrandScript document. This document serves as the foundation for all marketing messaging, including website copy, emails, and sales scripts, ensuring consistency and clarity across all channels.

The BrandScript Generator's primary value lies in simplifying the process of creating a BrandScript. It takes the complexity of the framework and breaks it down into manageable sections, allowing individuals or teams to work through their messaging logically. It enhances marketing effectiveness by ensuring the business story is told in a way that resonates deeply with the target audience, ultimately driving engagement and conversions.

Key Features

• Guides users through the 7 elements of the StoryBrand framework (Character, Problem, Guide, Plan, Call to Action, Success, Failure).
• Provides an interactive, online interface for building a BrandScript.
• Helps businesses clarify their marketing message by structuring their narrative.
• Offers a structured format for developing compelling website copy, emails, and other marketing materials.
• Based on the proven StoryBrand methodology.
• Completely free to use.
• Allows users to save or export their completed BrandScript (format may vary).

Supported Platforms

• Web Browser