Ortto

Overview

Ortto (formerly AutopilotHQ/Autopilot Journeys) is a comprehensive marketing automation and customer data platform (CDP) that empowers businesses to understand and engage their customers more effectively. It centralizes customer data from various sources—such as CRMs, e-commerce platforms, billing systems, and support tools—into a single, unified view. This allows for sophisticated audience segmentation based on demographics, behavior, and transaction history.

The platform's core strength lies in its visual journey builder, which enables marketers to design and automate complex, multi-channel customer experiences across email, SMS, in-app messages, and pop-ups. Ortto integrates AI capabilities, branded as 'Ortto AI,' to enhance various aspects of the marketing process. This includes AI-assisted content creation for emails and SMS, AI-powered predictive segmentation to identify high-value or at-risk customers, and AI-driven product recommendations for e-commerce businesses. These features help marketers save time, personalize communications at scale, and optimize campaign performance.

By combining a robust CDP with powerful automation, analytics, and AI-driven insights, Ortto helps businesses improve customer engagement, increase conversion rates, and boost customer lifetime value. It provides detailed reporting and analytics dashboards to track performance, understand customer behavior, and continuously refine marketing strategies. The platform is designed to be scalable, catering to businesses from startups to enterprises looking to enhance their marketing efficiency and deliver personalized customer experiences.

Key Features

• Unified Customer Data Platform (CDP) for a 360-degree customer view.
• Ortto AI: AI-powered content generation (email, SMS), predictive segmentation, and product recommendations.
• Visual Customer Journey Builder for creating automated, multi-channel campaigns.
• Advanced Segmentation based on demographics, behavior, and custom data.
• Multi-channel Messaging: Email, SMS, In-app Messages, Push Notifications, Pop-ups.
• A/B Testing for optimizing emails, subject lines, and journey paths.
• Lead Scoring to prioritize and qualify leads.
• Comprehensive Analytics and Reporting with customizable dashboards.
• Extensive library of integrations with popular business applications.
• API access for custom development and data synchronization.

Supported Platforms

• Web Browser
• API Access
• Mobile SDKs (iOS & Android for data capture and in-app/push messaging)

Integrations

• Salesforce
• HubSpot
• Shopify
• WooCommerce
• Stripe
• Segment
• Zapier
• Pipedrive
• Zendesk
• Intercom
• Google Ads
• Facebook Ads
• Slack
• Typeform
• Calendly

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