UpWin

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Updated On May 25, 2025

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Overview

Category: AI Writing

Pricing Model: Subscription

UpWin is a comprehensive AI tool designed to streamline content creation, scheduling, and analytics for social media and marketing teams. It leverages artificial intelligence to generate compelling copy and visual assets, helping users overcome creative blocks and produce content faster.

The platform offers a suite of features including AI copywriting, AI image generation, content calendar management, team collaboration tools, direct publishing integrations to major social media platforms, and detailed analytics. By automating repetitive tasks and providing data-driven insights, UpWin aims to boost productivity, improve content performance, and facilitate scalable marketing operations for businesses.

Key Features

AI Copywriting Assistant
AI Creative Generation (Images)
Content Calendar & Scheduling
Direct Publishing to Social Platforms (Facebook, Instagram, LinkedIn, X, Google Business Profile, Pinterest)
Performance Analytics & Reporting
Team Collaboration Tools
Workspace Management
AI Premium Features (Specific AI Capabilities based on plan)
API Access (Enterprise Plan)

Supported Platforms

Web Browser
API Access

Integrations

Facebook
Instagram
LinkedIn
X (Twitter)
Google Business Profile
Pinterest

Pricing Tiers

Starter

$49/month (or $39/month billed annually)

2 Workspaces
1 User
20 Social Accounts
Basic Features

Growth

$99/month (or $79/month billed annually)

5 Workspaces
3 Users
50 Social Accounts
All Starter Features
Advanced Features
AI Premium Features

Pro

$299/month (or $239/month billed annually)

10 Workspaces
5 Users
100 Social Accounts
All Growth Features
Premium Features
Dedicated Support

Enterprise

Contact for Pricing

Custom Workspaces
Custom Users
Custom Social Accounts
All Pro Features
Dedicated Account Manager
Custom Integrations
API Access

User Reviews

Capterra

Overall UpWin has been a decent experience. The AI features are good for generating quick content ideas and drafts, and the scheduling works reliably. There are some minor UI issues sometimes, but nothing that prevents getting the job done.

Pros

AI content generation is helpful for overcoming writer's block and speeding up the process. Scheduling and direct publishing are convenient.

Cons

User interface could be more intuitive in some areas. Occasional minor bugs.

Trustpilot

UpWin saves me hours each week! The AI is surprisingly good at creating relevant posts and images, and being able to schedule everything from one place is a game changer for managing multiple client accounts.