rasa.io

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Updated On June 15, 2025

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Overview

Category: Email Marketing

Pricing Model: Contact for Pricing

rasa.io is an artificial intelligence platform designed to automate and enhance the creation of email newsletters by personalizing content for every individual recipient. The tool uses AI algorithms to curate relevant articles, news, blog posts, and other content from specified sources, tailoring the selection based on each subscriber's interests, past engagement, and profile data. This intelligent personalization aims to significantly increase open rates, click-through rates, and overall subscriber engagement compared to traditional, generic newsletters.

Targeting associations, media companies, and businesses, rasa.io streamlines the content management process, saving teams considerable time previously spent manually selecting and formatting content. Beyond curation, it offers features for audience segmentation, automated delivery scheduling, customizable template design, and in-depth analytics to track newsletter performance and subscriber behavior, providing insights for continuous optimization.

Key Features

AI-powered personalized content curation for each subscriber
Automated identification and selection of relevant content
Integration with various content sources (websites, blogs, RSS feeds)
Advanced audience segmentation and targeting
Automated newsletter assembly and delivery
Customizable newsletter templates and branding options
Detailed analytics and reporting on subscriber engagement
Integration capabilities with AMS, CRM, and other platforms

Supported Platforms

Web Browser

Integrations

HubSpot
Salesforce
WordPress
MemberSuite
netFORUM
iMIS
Aptify
Personify
Other AMS/CRM/CMS systems

User Reviews

G2/Capterra (Synthesized)

rasa.io has transformed our email communication, delivering highly relevant content that our members actually read and click on. It saves us hours each week.

Pros

Significant time savings in content curation, dramatic increase in email engagement metrics (open/click rates), strong content personalization engine, relatively easy to use interface, responsive customer support.

Cons

Initial setup can require some effort to connect sources and configure settings, pricing may be a barrier for smaller organizations, template customization options can feel somewhat limited compared to dedicated design platforms.