
HubSpot AI (Breeze AI)
Overview
HubSpot AI, branded as Breeze AI, is not a standalone application but a suite of artificial intelligence features deeply embedded across the HubSpot CRM platform, including Marketing Hub, Sales Hub, Service Hub, Operations Hub, and Commerce Hub. It aims to empower teams by automating tasks, generating content, providing insights, and assisting with complex workflows directly within the familiar HubSpot environment.
The suite includes various tools like AI Assistants for content creation (emails, blogs, social media, ads), AI Agents (referred to as Copilots) that help automate tasks, summarize records (deals, tickets, conversations), draft communications (emails, chat replies), and analyze data. Features also extend to conversational AI tools for data exploration and action automation. By bringing AI directly into the platform where customer data resides and workflows happen, HubSpot AI helps streamline operations, boost creativity, improve decision-making, and ultimately enhance the customer experience.
Key Features
- AI Assistants for generating marketing content (emails, blogs, social posts, ads)
- AI Assistants for generating service content (knowledge base articles)
- AI Agents (Copilots) for summarizing CRM records (deals, tickets, contacts)
- AI Agents (Copilots) for drafting emails and chat replies
- AI Agents for assisting with sales prospecting
- AI-powered summarization of customer calls and conversations
- AI tools for data analysis and reporting
- AI capabilities for automating operational tasks and workflows
- Natively built into the HubSpot CRM platform
Supported Platforms
- Web Browser
Integrations
- HubSpot Ecosystem & App Marketplace
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